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How Small Businesses Can Work And Leverage Influencer Marketing In 2023

It’s time that small and medium-sized businesses harness the prowess of influencer marketing, and the proof is in the pudding. According to an Inc. report published last year, around 46% of surveyed consumers claim to have bought a product or service that was promoted or affiliated by an influencer. An even higher percentage, around 62% of respondents said …

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How AI is Reshaping the Retail Marketing Landscape

It is no secret that AI has revolutionized the retail industry. Since its inception, it has transformed almost every sector of this industry. AI is undergoing improvements every day, increasing the chances of growth for every business utilizing AI. A couple of decades ago, AI was a dream that has now materialized. In a matter …

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A Beginner’s Guide to Building a Proper PaaS Marketing Strategy

It feels like yesterday when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005. However, when PaaS was introduced to the masses — not many people understood its importance very well. Therein, defining a proper PaaS …

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