The dislike button will still be placed next to the like button and people will still be allowed to dislike a video. But the dislike count will not be shown to the viewers. However, the creators will still be able to view the dislike count in the Studio.
The company decided to make this new change after an experiment. YouTube conducted an experiment in July this year to see whether the changes to dislike the count could help better protect the creators from harassment.
After this experiment, YouTube found that hiding the dislike count made people less likely to target a video’s dislike button to drive up the count. The data also showed that the new change also led to the reduction in the attacking behaviour.
- Creators will still be able to find their exact dislike counts in YouTube Studio if they would like to understand how their content is performing.
- Developers using the YouTube API for dislikes will no longer have access to public dislike data beginning on December 13th. End users will still be able to view disliked data related to their own content on authenticated API requests.
- Viewers can still dislike videos to further personalize and tune your recommendations, the only change is you won’t be able to view the number of dislikes on the videos.
“We are excited to share more details about ‘New to you’ – a feature helping you discover new creators and fresh content, beyond the recommended videos you normally see. ‘New to you’ is now available on the YouTube homepage across mobile, desktop, and TV devices,” the company said in a statement.
The company has started rolling out this new change from today (November 11).